SunTecIndia.net’s Integrated eCommerce Marketing Solutions Maximizes Client’s ROI

Client Background

Established in 2008, Smart Images offers extensive solutions for imaging and photography essentials, including wide-format printers, imaging software, monitors, colour management solutions and graphics tablets. Operated by a team of expert photography professionals, Smart Images offers its customers support and guidance in making their business decision along with competitive pricing.

Client Requirements

Mired by economic downturn and tough competition from other Digital Imaging Software & Hardware retailers, our client, ‘Smart Images’ wanted to achieve visibility and maximize their revenue. To enhance their online outreach to their prospective customer pool, client sought to offer a superior user experience to individuals visiting and buying imaging tools and software, minimize abandoned shopping carts and enhance their overall sales conversion ratio.

Our Solution

Through SunTecIndia.net’s long and multifaceted relationship with the client on previous projects, viz., customizing their eCommerce website and efficient product upload and management, the company was well-aware of our capabilities and strong domain expertise in end-to-end eCommerce solutions including SEO and eCommerce marketing for Online Stores that we successfully delivered to other clients.

SunTecIndia.net helped the client, ‘Smart Images’ with exhaustive eCommerce Marketing and search engine optimization including analysis and optimization of their eCommerce Website, aggressive link building campaign, and social media marketing to support them in drawing qualified traffic to their webstore.

Our eCommerce Marketing services primarily entailed:

• Complete keyword analysis and comprehensive review of the backlinks and instances of the Smart Images website.
• Reviewed their site architecture to produce better links, anchor text and compelling page content
• Supported the client in optimizing their product page through effective Link building to category pages and product pages, Keyword-centric unique product description and product review writing, and Product Image optimization
• We helped the client optimally Merchandise their Products on their Home page (in this case landing page also) with visually appealing items and arranging them to appear in a preferential order as in “Featured”, “Sale”, “Most Viewed”, etc. sections to tempt the shoppers with superior inventory and best prices.
• We skillfully edited and enhanced product images, reduced file size for quick page downloads, Facilitated Product zooming so that prospective buyers can closely examine the items and added Alt and title tags for Product Image Search Optimization.
• We promoted client’s eCommerce Store through effective Social Media Marketing campaign by submitting their website “Smart Images” link to social bookmarking sites that are indexed and attributed ‘Do Follow’. We made quality Directory Submissions. We also posted articles and blog comments to enable our client with great visitor inflow to boost their link popularity.
  
• Website Analytics and Reporting: We keep a close watch and regularly review the Keyword rankings to make necessary amendments and thereby maintain the competitive edge.

Result

SunTecIndia.net’s SEO and eCommerce Marketing solutions brought both immediate as well as long-term benefits to the Client. Our expertise not only helped ‘Smart Images’ rank higher in SERP and improved the inflow of targeted traffic, but also greatly optimized their conversion process.

Our Client ‘Smart Images’ experienced a marked increase in webstore Traffic rank for top search queries:

Top Search Queries for www.smartimages.com	Impact	% of Search Traffic
nik software	High	30.82%
Wacom Cintiq	High	5.13%
Cintiq 21ux	High	4.21%
niksoftware>	Medium	3.09%
nec spectraview	Medium	3.06%

Here are the results for the most strategic keywords and key phrases:

Keyword for www.smartimages.com	Rankings in google.com Before SEO	Rankings in google.com After SEO	Page in google.com After SEO
Spyder studio 3	Not in Top 50	3	1
colormunki	Not in Top 50	7	1
nec spectraview	Not in Top 50	8	1
Nik software complete collection	Not in Top 50	8	1
Silver Efex Pro 2	Not in Top 50	9	1
Wacom Cintiq	Not in Top 50	12	2
Cintiq 21 UX	Not in Top 50	12	2
Cintiq 24hd	Not in Top 50	15	2
Epson Stylus Pro 7900	Not in Top 50	18	2

Benefits

• SunTecIndia.net’s SEO and eCommerce Marketing drive helped the client achieve high Ranking in search engines and support their targeted traffic building campaign
• promoted brand awareness and provided an appealing and informative shopping experience to its clients
• Minimized abandoned shopping carts and enhanced the overall sales conversion ratio.

For more information contact: info@suntecindia.net