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Undeniably, eCommerce is one of the lucrative industries of the present times. The continuous rise in the number of online stores is enough to justify its popularity and demands. As per Statista, in 2020, retail e-commerce sales worldwide amounted to 4.28 trillion US dollars, and e-retail revenues are projected to grow to 5.4 trillion US dollars in 2022. Online shopping has become one of the most popular activities today. There are roughly 7.74 billion people in the world and 27.6 percent of them are online shoppers. But managing an online business in the eCommerce industry is not an easy task. Sellers are fighting for the attention of their potential customers, and it becomes more challenging with a competitive marketplace like eBay.